Terms and Conditions

Using this website

You may view, download and print pages from this site for your own use or to evaluate working with us. You may not republish our material commercially, present it as your own, or use it to train a machine learning model without our written permission.

You agree not to use this site to send unsolicited commercial messages, to attempt to gain unauthorised access to it, or to interfere with its operation.

Our content

The text, design, code, illustrations and data visualisations on this site are ours and are protected by copyright. Our name and logo are our trademarks.

Client names, logos and screenshots appear on this site to identify work we have carried out. Those marks remain the property of their respective owners, and their appearance here does not imply that those owners endorse us beyond the work described.

Guides and other published material

Our guides are written to be genuinely useful, but they are general information, not professional advice for your specific situation. Prices, product capabilities and platform behaviour change quickly, and a guide reflects what we understood to be true when we published it. Take your own advice before making a decision that matters.

Where a guide names a third-party product or company, that is descriptive comparison, not disparagement, and we correct anything shown to be wrong. If you believe something we have published about you is inaccurate, email us and we will look at it promptly.

Quotes and engagement

Nothing on this website is a binding offer. A project begins when we have given you a written proposal setting out scope, price and timeline, and you have accepted it in writing.

A quote is valid for 30 days and is based on the scope described in it. Work you ask for beyond that scope is chargeable, and we will tell you the cost before doing it rather than presenting it afterwards.

Payment

Unless your proposal says otherwise, projects are invoiced as a deposit followed by milestone payments, and ongoing services are invoiced monthly in advance. Invoices are payable within 14 days.

We may pause work on an overdue account after giving you written notice. Refunds are covered separately in our Refund Policy.

Your responsibilities

Projects depend on you as well as us. You agree to give us the content, access and decisions we need within a reasonable time, and to nominate someone who can approve work on your behalf.

You confirm that any text, images, logos or data you give us are yours to use, or that you hold the necessary licences. You are responsible for that material, and you agree to cover us for any third-party claim arising from it.

Ownership of the work

On final payment, ownership of the deliverables created specifically for you transfers to you.

We keep ownership of our pre-existing tools, libraries, internal frameworks and general know-how, and of anything we build for general reuse. You get a perpetual licence to use those as part of your deliverables. We may describe and show the work in our portfolio unless you ask us in writing not to.

Third-party platforms and AI systems

Much of what we build runs on platforms we do not control — Shopify, WordPress, hosting providers, payment processors and AI model providers among them. Their availability, pricing, terms and behaviour are theirs to change, and we are not liable for changes they make. Where a project depends on a paid third-party service, that cost is yours unless the proposal says otherwise.

AI systems are probabilistic. An assistant, agent or content system we build can produce output that is wrong, incomplete or unsuitable, and it should be reviewed by a person before it is relied on for anything consequential. We will tell you where those limits sit for your build, but we cannot warrant that any AI output is accurate.

What we do and do not promise

We warrant that we will carry out our work with reasonable skill and care, and that deliverables will materially match the scope agreed in your proposal. If something we built does not, tell us within 30 days of delivery and we will fix it at our cost.

We do not guarantee search rankings, traffic, conversion rates, revenue or any other commercial outcome, because those depend on markets, competitors and platform algorithms outside anyone's control. Any figure in a case study describes what happened for that client and is not a prediction of your results.

Beyond the warranty above, and to the extent the law allows, the site and our work are provided without further warranties, express or implied.

Limitation of liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited. Your statutory rights as a consumer, if you are one, are unaffected.

Subject to that, our total liability arising from an engagement is limited to the fees you have paid us for it in the 12 months before the claim, and we are not liable for loss of profit, revenue, data, goodwill or business opportunity, or for any indirect or consequential loss.

Confidentiality

Each of us will keep the other's confidential information confidential, use it only for the project, and protect it as carefully as our own. This does not cover information that is already public, that either of us already knew, or that we are legally required to disclose.

Ending an engagement

Either of us may end an engagement by giving 30 days' written notice. Either of us may end it immediately if the other commits a material breach and does not fix it within 14 days of being told about it.

On termination, work completed up to that point is payable, and we will hand over the deliverables you have paid for.

Governing law

These terms are governed by the laws of the Islamic Republic of Pakistan, and the courts of Karachi have exclusive jurisdiction over any dispute arising from them.

If you are a consumer resident elsewhere, this does not deprive you of the protection of mandatory consumer laws in your own country.

Changes to these terms

We may update these terms, and the date at the top shows when we last did. The version in force for your project is the one published when you accepted your proposal.