[ BlogBERT for WordPress · Early access ]
Our Blog Engine, Running OnYour Own WordPress.
BlogBERT wrote the 141 guides on this site and took us to 1,500 impressions a day in its second week. The bring-your-own-key setup puts the same engine on your WordPress: it builds a content calendar from your own Search Console data, researches each topic you pick, writes the post, and stops there until you approve it. Setup is free while early access lasts. Your only bill is your OpenRouter usage, around 20 cents a post.
Early access is open to businesses in the US, UK, EU, Canada, Australia and New Zealand for now.
[ What it costs ]
The only invoice is the one from OpenRouter.
Most AI content tools fold the model cost into a monthly seat price and put a margin on it. This one runs on your own OpenRouter key. Every token BlogBERT spends bills to your account at cost, and during early access we add nothing on top of it: no setup fee, no per-post rate. A researched post lands near 20 cents of usage. Generated featured images cost more, and you can switch them off.
- Setup, configuration and calibration are free while early access lasts.
- One OpenRouter key covers every model the pipeline uses. Revoke it in your own dashboard and the engine stops.
- No per-post pricing and no word-count tiers. Two posts a week is the cadence we recommend, and 40 a month is the ceiling.
- We set the model for each stage and tune the prompts around it. The context that repeats across a post caches after the first section, which cuts the input tokens on a post by 76%.
- We host the dashboard and the machine that runs the pipeline. Your WordPress, your key and your Search Console data stay in your accounts.
[ Using it ]
You keep the last word on every post.
The dashboard opens on a content calendar it built from your own search data. You tick the topics worth writing, read the drafts that come back, and decide what goes live. Nothing reaches your site until you approve it.
- 01
Open the calendar
The dashboard fills next month from queries your site already ranks for and gaps your competitors are covering. It arrives sorted by what stands to move first.
- 02
Pick the topics
Tick the ones you want written. Two a week is the cadence we recommend, and you can run up to 40 in a month.
- 03
Read the draft
The post comes back with its sources, internal links, meta description and featured image in place. You approve it or send it back.
- 04
Publish
Approved posts go into WordPress as ordinary posts, with categories, tags and SEO fields filled in. Nothing publishes on its own.
What runs on your site
Topics come from your own search data
It reads your Search Console and takes the queries where you sit between position 5 and 20. Google already shows those pages, so a post aimed at one has a shorter trip to page one than anything written from scratch.
The gap your competitors are covering
It pulls the keywords your competitors rank for and subtracts the ones you already hold. The remainder is demand in your market with no page of yours behind it.
Research that turns up figures, with sources
Before drafting, a research pass collects specific numbers, standards and dates for the topic, each tied to the page it came from. Every citation has to load before the post moves on, so a dead link or an invented source stops it there.
Checks a draft has to pass
Keyword placement, a stuffing ceiling, reading level, internal links that resolve, and a similarity check against everything you have published. A draft that fails one goes back for regeneration instead of landing in your queue.
Publishes into WordPress as it stands
Approved posts land through the WordPress REST API with categories, tags, a featured image, and the SEO title and description written into your SEO plugin's own fields. There is no plugin of ours holding your content.
Your voice, fixed once
Tone, reading level, the words you want kept off the site and the claims you will not make get set during calibration and hold on every draft after it.
Getting set up
- 01Apply
Tell us the site and what you publish now. We check that your WordPress REST API answers and that your topic area is one the research stage can handle. Early access is limited, so we do turn sites down.
- 02Connect OpenRouter
You create a key in your own OpenRouter account and put a monthly spend cap on it. That account is the only one billed, and every call the engine makes shows up in your own dashboard.
- 03Setup and calibration
Installation and configuration are on us. We run the first three posts, you mark up what reads wrong, and the style rules come out of your edits rather than a questionnaire.
- 04Hand over
The calendar starts filling on your schedule. You hold the WordPress, the key, the posts and the Search Console data.
FAQs
Nothing to us during early access: no setup fee, no subscription, no per-post charge. You pay your own OpenRouter usage, which runs near 20 cents for a researched post. Generated featured images add to that, and you can switch them off. Your OpenRouter dashboard shows the real figure from week one, so you are not taking our word for it.
We want the engine running on sites we did not build, so we can find where it breaks. In exchange for the free setup we ask for honest feedback and, if the results hold up, permission to reference them. Early access will close at some point, and if pricing starts we will tell you before it applies to you.
Two a week is what we recommend, with a ceiling of 40 in a month. Past two a week the calendar starts reaching for topics your site's own search data cannot support yet, and the quality of the brief drops before the quality of the writing does.
The key sits in the environment of the machine that runs your pipeline, because that is what calls OpenRouter on your behalf. Put a monthly spend cap on it when you create it. Rotate or revoke it in your OpenRouter dashboard and the engine stops on its next run.
Any self-hosted WordPress with the REST API on, which is the default. WordPress.com works from the Business plan up. A security plugin blocking REST writes takes an allowlist change and about five minutes.
Google ranks helpful content regardless of how it was produced and penalises pages built to game search. The 141 guides on this site are BlogBERT output, they are indexed, and they carried us to 1,500 impressions a day in week two. Read a few and judge them yourself.
Yes. Everything published sits in your WordPress database as ordinary posts. There is no plugin that pulls content down when you leave.
Billing and support hours. The setup needs a payment rail and a support window we can hold to, and for now that is the US, UK, EU, Canada, Australia and New Zealand. Outside that, the managed BlogBERT service is open to everyone.
Put it on your WordPress.
Free setup while early access lasts. The only bill is your own OpenRouter usage, around 20 cents a post.
Early access is open to businesses in the US, UK, EU, Canada, Australia and New Zealand for now.