All guides

[ Research review ] · 8 min read

Which AI Models Actually Get Cheaper

Everyone tells you AI costs are collapsing. A March 2026 economic analysis of 318 models found that depends entirely on tier: economy models halve every 1.10 years, mid-tier every 1.55, and flagship models show no meaningful decline at all. That changes how you should architect and budget an AI project.

Key takeaways

  • Economy-tier model prices halve roughly every 1.10 years; mid-tier every 1.55 years.
  • Flagship models show almost no price trend at all, with an exponential fit of R-squared 0.031.
  • Reasoning models carry an average premium of 31.5x over non-reasoning prices.
  • Software and architecture account for about 103.7% of cost reduction; GPU hardware contributes -0.9%.
  • The practical consequence: choose your model tier partly on whether you want the price to fall.

Two AI features built in the same month can have completely different cost futures. One gets cheaper by half every year or so without anyone touching it. The other costs roughly the same in three years as it does today.

The difference is not how well they were built. It is which tier of model they sit on, and the first systematic economic analysis of token pricing puts numbers on how far apart those two futures are.

The study

Tiered Super-Moore's Law by Mingdeng Du, submitted 30 March 2026, assembles a dataset from OpenRouter API data covering 318 models, Epoch AI records covering 3,237 models, and 62 cross-validated milestone observations spanning 2020 to 2026.

It confirms the headline everyone quotes: roughly a 600-fold decline in token prices. Then it splits that decline by tier, and the aggregate turns out to be hiding the thing you need for a budget.

TierPrice half-lifeCost in 3 years, indexed to 100 today
Economy1.10 years~15
Mid-tier1.55 years~26
FlagshipNo meaningful trend (R-squared 0.031)~100
Price half-life by model tier, from Du (arXiv:2603.28576), March 2026. Half-life is the time for price to fall by half.

The projection column is ours, calculated from the paper's half-lives. It assumes the trend continues, which is exactly the assumption you should hold loosely. The paper measures the past; nobody can measure the future.

What R-squared 0.031 actually means

For flagship models, the paper reports fitting an exponential decline curve and getting an R-squared of 0.031.

R-squared measures how much of the variation the trend line explains. A value of 1.0 means the trend explains everything. 0.031 means it explains about three percent, which is another way of saying there is no reliable downward trend to speak of. Flagship prices move, but not in a direction you can plan around.

This makes intuitive sense once stated. The frontier tier is defined by being the most capable thing available. When a model gets cheaper it stops being frontier and something else takes the position at a similar price. The tier holds its price because the tier is defined by position, not by a fixed capability.

So "AI is getting cheaper" and "the best AI stays expensive" are both true, and the second one is the one that hits your invoice if you built on the best.

The reasoning premium

The paper puts the reasoning premium at an average of 31.5x non-reasoning prices.

Reasoning models also produce far more tokens than they show you, because the intermediate reasoning is generated and billed. A 31.5x per-token premium on a model that generates several times as many tokens compounds into a very different bill from the one you estimated off the price page.

This is the most common budgeting error we see. Someone estimates cost from the published per-million-token rate, multiplies by expected volume, and gets a number that turns out to be low by an order of magnitude because they counted the visible output only.

Where the savings come from, and why it matters

The paper's most striking decomposition: software and architectural innovation account for approximately 103.7% of cost reduction, while GPU hardware contributes -0.9%.

The shares add to more than 100% because hardware moved slightly the wrong way, so software had to cover the whole decline and then a little extra on top. Essentially all of the price collapse came from better software: quantisation, distillation, serving optimisations, architectural changes.

That matters for forecasting because hardware improvement is relatively predictable and software improvement is not. If the declines were hardware-driven you could extrapolate with some confidence. Since they are software-driven, they continue only as long as researchers keep finding new efficiencies, and there is no schedule for that.

Anyone giving you a confident five-year AI cost projection is extrapolating a trend whose engine is unpredictable by nature.

What this changes about how you build

Start by separating the calls that genuinely need a frontier model from the ones that do not. Most business workflows have one or two hard judgment steps and a long tail of classification, extraction and formatting. Running all of it on the frontier tier is where budgets disappear, and it is the easiest thing to fix. The strongest version of this is to take the model out of those steps entirely, which we cover in stop prompting for the parts of your workflow that never change.

Then pick your tier partly on price trajectory, not only on capability. If an economy model does a task acceptably, your unit cost for it roughly halves every thirteen months while you do nothing. The same task on a flagship model costs about what it costs today in three years.

Finally, make the model swappable. The savings come from software innovation, not a predictable curve, so the cheap capable model of 2028 is probably one that does not exist yet. A system that routes every call through one interface can adopt it in an afternoon. A system with a vendor's SDK threaded through forty files cannot.

What we tell clients

We quote AI running costs as a range with the model tier stated, and we say plainly which direction we expect the range to move. On economy-tier work we tell clients the cost is likely to fall. On frontier-tier work we tell them to budget flat and be pleasantly surprised.

We also design for the swap. It is a small amount of extra work at the start and it is the difference between benefiting from the next efficiency jump and being locked out of it.

If you are budgeting an AI build, the number you want is not the published rate. It is the metered cost of a week of your real traffic, on the tier you intend to ship on. That is where our AI and automation estimates start, because it is the number that decides whether the project is worth doing at all. Ask us for it.

Frequently asked questions

Will AI get cheap enough that cost stops mattering?

For economy-tier models, plausibly. The measured half-life is 1.10 years. For frontier models the evidence shows no meaningful trend, so if your product needs the most capable model available, cost will keep mattering. The two futures are different and which one you get depends on what you build on.

What counts as economy versus frontier?

It is a moving position, not a fixed capability. Frontier means the most capable models currently available; economy means the small fast models. Today's frontier model becomes tomorrow's mid-tier, which is precisely why prices fall within a tier while the frontier tier itself holds its price.

Should I wait for prices to drop before building?

Usually no, for two reasons. If an economy model already does your job, the cost is likely small today. And the benefit of a working system compounds over the months you would spend waiting. Build so the model can be swapped, and you capture the declines without delaying.

Why is GPU hardware's contribution negative?

The paper attributes essentially all cost reduction to software and architecture, with hardware at -0.9%. Cloud GPU hourly pricing has been broadly flat rather than falling, so per-token cost improvements have come from getting more tokens out of the same hardware, not from cheaper hardware.

How should I budget for a reasoning model?

Assume the published rate understates your bill substantially. The measured premium averages 31.5x, and reasoning models generate large volumes of intermediate tokens you are billed for but never see. Estimate from a metered pilot on real traffic rather than from the price page.

Want a professional site without the agency invoice?

Tell us about your project below and we'll reply within 24 hours with a clear, fixed quote, no surprises.

Prefer WhatsApp or email?